Legend has it (just kidding, it’s true) that PUMA’s Suede sneakers first hit the scene in 1968 and they have been changing the game ever since. What scene? What game? All of them – sports, fashion, film, music, TikTok dances, that one game where the ball is attached to the cup and you have to catch it. The PUMA Suede has been worn by icons of every generation because it’s for all time. They even made a hashtag! #ForAllTime.
So to celebrate the relaunch of PUMA’s Suede sneaker, we wanted to shout out some of our favorite 2021 icons who are rocking the Suede: LaMelo Ball, Cordae and Lauren London. Each of these Ambassadors are legends-in-the-making, and they’re redefining their scenes – the game of basketball, the world of hip hop and film & television.